Yours truly spent several days earlier this month in Park City, Utah at a Conjoint Analysis Workshop put on by the excellent teachers at Sawtooth Software. In fact, the material is so useful that I am incorporating it into a current project for a wonderful creative advertising agency based in Chicago. Eidex Group will have a current example to share with you within the next couple of weeks. This is an affordable and easy way to test concepts, pricing, and feature combinations useful for increasing interest and ROI when bundling features for new and updated product and service offerings!
Fellow researchers and clients alike, please do not hesitate to call me at 770.614.6334 so that we can talk about exciting new ideas for your research studies. --- Jeanne