Leadership




Jeanne Eidex, President

Jeanne Eidex was born in Atlanta in 1968 and grew up in Roswell, GA where she loved playing the saxophone, soccer, reading books and watching Fantasy Island on Saturday nights. She turned her bookshelf into a doll house, her closet into a "club" and her school teacher grandmother encouraged her to become a writer. During summers, she attended every summer camp possible where she learned how to shoot a gun, ride a horse, and speak in sign language. Eventually she realized she was missing the important ability to hypnotize people so she subscribed to Psychology Today to obtain this and other essential knowledge about the human mind.

At age 18, during the summer before college she went to California to watch the filming of a skate boarding movie called "Future Primitive" and as a former musician she enjoyed rock concerts, meeting fellow musicians and mixing with the music industry professional crowd. She considered pursuing a degree in the music business industry but ultimately decided on psychology.

After a brief stop at West Georgia College in 1986 she transferred to the University of Georgia in 1988. UGA's psychology program focused heavily on research so she learned a lot about statistics, experimental design, and psychology. The research exposure along with a desire to work in business inspired her to seek a career in the field of Marketing Research. So, in 1993 after working as a temp for a few months and scrambling office phone systems all over Atlanta, she finally landed a job at a small research firm where she began as the office manager and then worked her way into statistical programming, project management, and analytics. She worked for clients like Marriott and AT&T focusing almost entirely on quantitative research.

For 5 years she worked at this firm where she developed skills working programming in SPSS, manipulating data, writing loops, organizing programs, writing research reports, project management, quality control testing, looking for patterns in data, and running multivariate analysis. After awhile, she longed to work with qualitative research where a lot of creativity exists so she accepted a position at a larger firm that offered in-house focus groups, in-depth-interviews, a concept testing laboratory, a CATI phone room, more analysts, and probably the most exciting bonus was flying in a company airplane. Here she worked for clients like PNC Bank, SAAB Motor Company, See Rock City, and Birmingham Board of Tourism.

In 1999, she briefly ventured into a research company specifically focusing on technology. This small mom and pop operation was running syndicated research similar to JD Powers for the technology industry. They collected survey feedback from across the United States, interpreted it, wrote a report for each state, and sold it. This was a time when technology was so hot that businesses would indiscriminately spend money on just about anything related to technology. This firm did not conduct ethical research and had no regard for properly programming syntax, quality control, and objective reporting. Her relationship with this company ended quickly but was an important step in her professional development because it demonstrated the range of quality that can exist in research and other professional fields. Soon after she left this company failed and is no longer in existence.

Every cloud has a silver lining and in December of 1999 she decided to follow her dream of opening her own research firm using the best technology available and her statistical programming skills intended largely for other MR firms. To her surprise, her first client was an energy company called UtiliCorp (now Black Hills Energy) followed by JP Morgan Chase, Coca-Cola, Cox Radio and UC Berkeley. She was able to train and mentor an amazing group of highly intelligent women who worked together to grow the business and to gain more and more projects and clients. In 2003, her very gifted and insightful VP, Maggie Walls recommended changing the business name so the name was changed from CyberAnalysis to Eidex Group.

She partnered and became Vice President of another firm specializing in medical device testing on items like breast implants, surgical adhesives and sealants, and auto refractors. She continued to gain medical experience under the Eidex Group umbrella studying anti-depression medications, rheumatoid arthritis patient programs, HIV chart studies, in-depth interviews with Infectious Disease Doctors and more. Today her experience across a multitude of industries has given her ideas and perspective for studying topics ranging from employee safety to medical device testing.

She lives in Dacula, Georgia and has a son, Zach who is studying Astro Physics at UGA and another son, Charlie who is a hard-working student and athlete and will enter a university next year. She is also an active member of the Porsche Club of America, owns a big sheepdog named Mad Max, is an avid runner who still loves music and is in a happy relationship.

Please do not hesitate to call us at 770.614.6334 or email Jeanne at jeidex@eidexgroup.com

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