Leadership

Jeanne Eidex is an Atlanta native, former saxophone playing band geek, and early author of several ground breaking gerbil stories.

After considering a degree in music business, she focused on a long term fascination with researching the human mind through experimental psychology.

Because market research combines experimental design with business success, Jeanne was drawn to this specialty and began her career at a small research firm where she primarily focused on statistical programming, project management, and analytics.

After 5 positive years, she moved to a position at a larger firm that provided the opportunity to work with qualitative techniques including focus groups and in-depth-interviews (IDIs).  This business also housed a concept testing laboratory, a CATI phone room and provided exposure to multivariate analysis techniques along with the exciting bonus of flying in a company airplane. Here she worked for clients like PNC Bank, SAAB Motor Company, See Rock City, and Birmingham Board of Tourism.

By December of 1999, the time Jeanne decided to follow her dream of opening a research boutique. She was and still is committed to using and maintaining the latest technology and techniques and many of her early clients included other MR firms who did not have in-house programming or bandwidth for particular projects.

While a great deal of clients were and are fellow MR firms, her first client was an energy company called UtiliCorp (now Black Hills Energy) followed by JP Morgan Chase, Coca-Cola, Turner Broadcasting, Johnson & Johnson, Arthritis Foundation, Cox Radio and UC Berkeley. As President of Eidex Group, she has been privileged to train and mentor an amazing group of highly intelligent women who worked together to grow the business into larger and more sophisticated business ventures.

Along the way, she partnered with another firm specializing in medical device testing on items like breast implants, surgical adhesives and sealants, and auto refractors. She continued to gain medical experience under the Eidex Group umbrella studying anti-depression medications, rheumatoid arthritis patient programs, and HIV regimens through chart studies, in-depth interviews, and quantitative surveys. Today her experience across a multitude of industries provides inspiration for innovation and current projects range from government mandated studies for engineering firms to medical device testing.

Please do not hesitate to call us at 770.614.6334 or email Jeanne at jeidex@eidexgroup.com