Eidex Group, LLC

Who We Are

We are a national team of experts with more than 75 combined years of experience designing, gathering, cleaning and analyzing survey data.  Today’s technology enables us to successfully contribute our unique skills to your projects from our offices in Jacksonville, Boston, New Mexico, Atlanta and Indianapolis.

Our expertise in insights and analytics stems from our educational backgrounds in statistics, psychology, biomedical engineering, technology, education, marketing and business administration.   This is backed-up by extensive application of research techniques across topics, industries, data types, and end-use needs. 

Our enjoyment of hands-on analytical and data collection work translates into excellent service, communication and quality throughout your project.

Experience

We are proud to have completed more than 750 projects for medical device, healthcare, B2B, energy, food, and consumer products. These studies range from less than 20 to over 200K respondents enabling our clients to test concepts, prices, ad messages, brand health, employee safety, usability, and satisfaction.

Proficiency

Our expertise is in the practice of the targeted creating, management, execution, and analysis of data sets for long and short term strategic plans. We handle research projects that are new or existing and are able to work across the professional platforms required to translate your data into insights and analytics with full transparency during the process.

Qualifications

Prior to our extensive professional experience, we graduated from Yale, UGA, University of Surrey, University of Miami, and Georgia Tech with degrees in statistics, psychology, IT, biomechanical engineering, and business administration. We are IBM SPSS certified programmers who also program in python, sawtooth, Qualtrics, and other platforms.

Services

Combining a well designed survey with the right audience on the most logical platform (online, intercept, mail or hybrid) is critical. 

Our broad range of programming experience allows us to work within client programs and systems for a seamless project experience.

Our syntax-based approach to data preparation, cleaning, statistical modeling, and custom calculations results in improved quality and accountability. 

Often, people come to us with very specific data needs to match existing internal calculations (ex. a brand funnel) or agency mandated requirements (ex. FDA usability standards).

A clear understanding of the sentiment of your audience supports better decision-making, ideation, and data interpretation.

There are a number of ways to conduct sentiment analysis.  We typically begin with a traditional comment coding strategy followed by an AI application for an overlap of efficiency and quality.

We communicate regularly to keep you informed as your survey is fielded. Often this involves branded and unbranded client list sends, user panels, and randomized distribution to find the right audience for your study. 

Project management insures coordination, quality, and timeliness.

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SAY HELLO TO BETTER RESEARCH: FIVE HABITS TO KEEP UP IN THE NEW YEAR
January 04, 2022
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